Demographics: Age: Can be used by any stroke survivor of any age, in this case a 48 year old Gender: Non determined Parental status: 2 children Marital status: married
Geographic: Most likely to get used by patients that can‘t access physiotherapy institutions easily, live in the suburbs or small towns.
Psychographic: Hard to motivate when alone, does not see the point in the training tools they were given, after using a few tools given by doctors and much usage of them in the beginning, they gave up early and did not stay consistent, values their health and sports and was active their whole life, nevertheless after the stroke when movement got more difficult they got lazy, only can be motivated with a physiotherapist, but with only seeing them one time a week the consistency is simply not enough, hopes and dreams to advance their movement and strength on their left side of the arm, fears not just not to get better but also worse, with getting weaker and weaker, wished to be active with the family again.
Behaviour: Is ready to spend an amount of money on a product when it has been recommended by a professional or if other patients around them already improved, is ready to purchase quick but tends to also forget about the items as soon as they arrive at home or seem to complicated to use or too useless, already has done many purchases but was disappointed many times.
Pricing point for this customer: The pricing point for this customer would be a gaming pack between 150-250 pounds. This would cover tactile, water, light, etc. elements.